Purity Cosmetics
Our social campaign #selfcaresunday aimed to provide visually appealing content showcasing the “feel” of our skincare products on the skin and bringing up awareness of self-love and self-care.
The objective was to give our audience an experience beyond just the products' appearance. The final executions resulted in visually compelling lifestyle content showcasing each product's unique texture and incorporating a mix of close-up product shots and videos featuring models using our products.