Purity Cosmetics
Highlighting this brand new product's all-natural clean ingredients to emphasize its beneficial features - the unique squeeze packaging and powder texture, my role was to oversee the art direction and creation of social media teaser and launch contents, product feature commercial as well as design the accompanying email campaign and our hero banner.
The final executions comprised micro shots of the powder in action, and collaboration with the model was used to demonstrate and highlight the benefits and effects of the product.